The Elephant Crisis Fund, in partnership with leaders across the fashion industry, the Clinton Global Initiative, and Tiffany &Co, is launching the #KnotOnMyPlanet campaign on September 9th to raise millions to support ending elephant poaching and stopping the global trafficking and demand for their ivory.
This short film with narration by Robin Wright and music by Pearl Jam, pays homage to one of the key characteristics of elephants: their memory.
Between 20,000 and 30,000 elephants are killed every year for their tusks because of nothing but human greed. The campaign asks people to never forget elephants by donating to the Elephant Crisis Fund (ECF), and symbolically tying a knot then sharing it on social media with the tag #KnotOnMyPlanet.
To raise the funds needed to save elephants, #KnotOnMyPlanet is launching during New York Fashion Week, with support from top models and celebrities including Doutzen Kroes, Joan Smalls, Miranda Kerr, Cara Delevingne, Adriana Lima, Robin Wright, Pearl Jam, and Adrien Brody, among others.
You can go to knotonmyplanet.org to donate & save the elephants!