Ahead of World AIDS Day, December 1, the second annual (SHOPATHON)RED launches on November 22, jam-packed with winnable celebrity experiences and hundreds of products that fight AIDS with (RED).
To ease the strain of holiday shopping, Robin Wright appears in a special (SHOPATHON)RED infomercial, sharing tips on how to fight AIDS… while lying down. The infomercial was produced by Vice and directed by Martin Granger.
Robin’s company Pour les Femmes is part of (SHOPATHON)RED. From now until December 31, 50 % of profits from every item purchased from the (PRODUCT) RED Pour Les Femmes collection will go to fight AIDS with (RED).